On ground level, grocery chains offered baskets to shoppers to hold their goods but a key challenge cropped up: the weight of all those items.
In 1950, supermarkets accounted for 35% of all food sales in America, and a decade later, that figure reached 70%. In 1951, Collier's magazine wrote that more than three new supermarkets were opening a day in the US, a pace that only increased in the 1960s. The real expansion of new supermarkets came in the Baby Boom years. And grocery stores soon became known as “supermarkets” as their product selection boomed. By the 1940s and ‘50s, grocery stores soon became the main food-marketing channel in the US, due in part to the trend of reducing food costs and simplifying the pattern of marketing. In the early 20th century, the quick rise of industrialization led to the expansion of the convenience store and then the grocery store boom. Tracking its origin requires us to travel back to the 1930s when the cart first became a popular companion to Americans who needed a convenient way to store the items they were buying off grocery shelves. The story of the shopping cart’s rise to ubiquity is filled with light-bulb ideas, artistic interpretations, and even a well-known psychological theory on social behavior.īut let’s not put the grocery cart before the horse.
We’ve all pushed a shopping cart down the store aisle, and most of us have clicked a website’s “checkout” button starring the cart symbol-but have you ever paused to think about how that cart came to be?
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